Tag: new product

5 lessons 10 years of Fitbit teach us

They call Istanbul “the crossroads of the world” because it’s a place where three major continents come together. In a similar way, Fitbit – famous for its ubiquitous little black wristband – is a crossroads for many (if not all) major streams of commercial technological and marketing innovations. And, as Fitbit is celebrating its 10-year […]

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A New Mom’s Problem Solving Skills = Small Business Success.

For Catherine Brooks, necessity truly was the “mother” of invention. Surprised when her first child had to be delivered by Cesarean in 2004, Brooks, a rehabilitation therapy specialist and her orthopedic surgeon husband were even more shocked with the poor post-surgical care provided to C-section mothers. So Catherine and her husband combined their medical knowledge and personal experience to create a product to address both the postpartum and post-surgical factors relating to a Cesarean delivery.

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