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Tag Archives: online advertising

3 lesser-known online advertising platforms worth trying

Two roads diverged in a wood and I – I took the one less traveled by, and that has made all the difference. – Robert Frost Small business owners can use the inspiration of that famous Frost quote and apply it to their approach to business in a variety of ways and I’m sure that […]

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Check out Bing’s video series and ad budget friendly conversions

If you could lower you online ad cost per conversion by more than 60 percent, would you do it? I’ve long heard that advertising on Bing has some advantages over Google’s AdWords program, so the other day, when I received some information from Bing, I decided to look at the platform more closely. The first […]

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Trying to find your best small business growth strategy? First you need to get serious!

Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]

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How to Advertise to the Changing Mobile Consumer

The average American now owns four digital devices, the U.S Digital Consumer Report found. The creation of a constantly connected consumer is drastically changing e-commerce. As a mobile advertiser, creating effective mobile ads is of utmost importance when targeting the 68 percent of consumers spending money via a mobile device. To create successful mobile advertising you need […]

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