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Tag Archives: online marketing

Steps to market your business online for free

The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]

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Your small business online: What do you really need?

When it comes to your small business online presence, how big does it really need to be? While I think it’s true that most small businesses would benefit from a decent-sized website that includes a blog and other elements to aid in marketing, frankly many small businesses can get by with a fairly minimal presence. […]

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How to pick the right online marketing strategy

If you follow any blogs, you’ll find that writers often over-generalize about online marketing or digital marketing. It gets written about as if it’s one thing when in fact there are a great variety of strategies and channels for online marketing. I’m going to list the ones that are most often used successfully and then […]

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The Importance of Lead Validation in Your Small Business

By Aaron Wittersheim Accurately measuring the success of your online marketing campaign is crucial. How else will you understand the effectiveness of your lead generation efforts? Unfortunately, a lot of businesses still drop the ball in that area. One sure way to fail at accurately measuring campaign success is to solely rely on the amount of […]

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Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

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This Week in Small Business: Sharing, trading, channel surfing and the über rich

Marketing and sales Social media/content marketing The content you post on the various social media platforms should be customized for each user. Here are some simple ways to do that. Although interactive infographics take a little more time to create, Drew Hendricks outlines four ways they boost your digital marketing success. Instagram is proving to […]

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The 45-Day Rule for Promoting Your Local Business Online

One of the core concepts of online promotion is our 45-Day Rule.  In this post we explore the underlying data behind the rule, share insights on variances to the data, and provide you with ideas on how you can put our Rule to work for you and your business.  The 45-Day Rule was derived by […]

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WHY SOCIAL MEDIA MARKETING IS LIKE DRIVING A CAR IN 1915

I was privileged this week to give a keynote address on “Building a World Class e-Commerce Business” for the semiannual Sellers’ Conference for Online Entrepreneurs (SCOE) in Philadelphia, Pennsylvania.  This major networking event, now in its 9th year, is one of the leading conferences for online retailers, wholesalers and distributors, but is an absolute “must […]

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