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Tag Archives: online marketing

How Online Reviews Can Help Grow Your Small Business [#Infographic]

By Megan Arevalo Having a solid online reputation is the key to success for your business. Whether you like it or not, people are reading reviews and making purchasing decisions every day. So, you’d better look reputable and trustworthy. Look through the infographic prepared by experts from Website Builder. Word of mouth marketing is a […]

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This week in small business: Bootstraps, Buffet, blockchain, and more

Grab your bootstraps, stay calm like Warren Buffet, and squeeze the most out of your tiny marketing budget! Those are some of the topics and advice you’ll glean from this week’s collection of curated small business content. Leadership, management, and productivity Looking for a loan? PayPal might be a source to consider. Gerri Detweiler outlines […]

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Build Your Online Celebrity Status: Why Online Reviews Are Essential to Your Success

By Lindsay Dicks In today’s high-tech business environment, credibility is more important than ever. There’s an expectation that a business, in almost any industry, will have an online presence. A business that doesn’t have such a presence is going to be written off by many consumers as “behind the times” or “unprofessional.” But increasingly, we […]

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Provide a home service? Discover how local search and marketing is rapidly changing

Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]

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For online success, master the ‘squeeze page’

“Squeeze page” is a term everyone who does any digital marketing should know and understand. A squeeze page is most often a special kind of landing page; it’s a landing page designed to capture the visitor’s email address or other contact information, or make a sale. We can consider any page or pop-up a squeeze […]

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Steps to market your business online for free

The bane of big tech businesses can be the boom for small businesses. If you follow business news, virtually everyday there’s an article about a tech company struggling to find a way to “monetize” its business. This happens because many online companies give away their service – or at least a good chunk of their […]

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Your small business online: What do you really need?

When it comes to your small business online presence, how big does it really need to be? While I think it’s true that most small businesses would benefit from a decent-sized website that includes a blog and other elements to aid in marketing, frankly many small businesses can get by with a fairly minimal presence. […]

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How to pick the right online marketing strategy

If you follow any blogs, you’ll find that writers often over-generalize about online marketing or digital marketing. It gets written about as if it’s one thing when in fact there are a great variety of strategies and channels for online marketing. I’m going to list the ones that are most often used successfully and then […]

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The Importance of Lead Validation in Your Small Business

By Aaron Wittersheim Accurately measuring the success of your online marketing campaign is crucial. How else will you understand the effectiveness of your lead generation efforts? Unfortunately, a lot of businesses still drop the ball in that area. One sure way to fail at accurately measuring campaign success is to solely rely on the amount of […]

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Content Marketing/SEO Success: Two Places to Gather Business Intelligence

This is a sponsored post written by me on behalf of Microsoft Office for IZEA. All opinions are 100% mine. Ready! Fire! Aim! The order of those commands may seem patently silly, but frankly, they capture exactly what many small business owners do when they work with content marketing campaigns and search engine optimization (SEO). […]

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