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Tag Archives: online reviews

When you need to sue over a bad online review

One of the biggest skills required in today’s social-media powered world is the ability to respond properly to negative comments. I’ve written before on how to handle negative online reviews and from a customer service stand point, I think we all understand the necessity to respond quickly. Today I want to emphasize two things: Don’t […]

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A ‘convenient’ truth to use in your small business

What do these business ventures below have in common? Grubhub Blueapron Amazon Go Yelp WeFuel Mac & Mia Four of these are business models centered around home delivery: GrubHub, which delivers restaurant meals; Blueapron, which delivers meal ingredients and instructions to the home, WeFuel, which will fill your gas tank when it’s parked at home […]

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Yelp killed the ‘soft opening’ – What you can do about it

I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a few that live up to his expectations. He was excited when he saw that a new Mexican Restaurant was about […]

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5 Small Business Tips from the Bottom of Santa’s Bag

Not many people know this, but after Santa finishes his deliveries on Christmas morning, he always finds a few extra gifts at the bottom of his bag. The big guy has been gracious enough to share with us five of these that were intended to go to some hard-working small business owners. As with your […]

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How to Use Customer Reviews to Your Marketing Advantage

Reviews — both good and bad — can help improve your brand by showing trends in customer behavior, tendencies and what products are heating up in popularity. Positive feedback strengthens your brand automatically, but negative feedback can be quite useful, as well, as your business can quickly remedy any issues customers may be having thanks […]

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Invite Your Customers to Review You

Recently I read an article about a hotel that had a unique social media clause written into their special event contracts. This hotel was built in the 1830s and appears to specialize in weddings. The property looks to be quite beautiful; however their social media policy is not. It appears that the hotel is concerned […]

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12 Tips to Get Winning Reviews for Your Business

How many of you remember one of the original TV talent shows, “Star Search”? Almost daily I find myself going on a different kind of star search – I’m always looking for the average number of stars a product or app has received from users. One of the best attributes of the Internet is its […]

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7 Ways to Build Online Customer Trust

It’s easy to build trust when you have the opportunity to connect with customers in person. You can look into their eyes, read their expressions, and interact at a more personal level. Even on the phone you can listen to a customer’s tone of voice and react accordingly. But, building trust online is a different […]

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Fake It Till You Make It? Not in Small Business!

“Grassroots” has become the go-to buzz word for everyone from political pundits to pre-school teachers.  It seems as if the only way to accomplish something is from “the ground up.”  In that dirt-driven vein, here’s another one for you: “Astroturfing.”  It has nothing to do with a football field, but it could get you a […]

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Is All Publicity, Good? How to Manage Negative Online Comments

“The only thing worse than being talked about is not being talked about.”  — Oscar Wilde. When I started my professional career, we didn’t have email, faxes or social media.  Heck, the first television station I worked at even had manual typewriters.  Without the aid of technology, spreading the word about your small business was […]

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