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Tag Archives: perks

The genius of using benefits as a strategic tool for competitive advantage

By Susan Solovic, THE Small Business Expert If you’re a small business owner, staying ahead of recruiting and retaining top talent is one critical way to grow. Yet, when MetLife conducted its most recent Employee Benefit Trends Study (EBTS), it found that only 16 percent of small business owners are planning to change their benefits […]

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Attract & Retain More Employees: 8 Perks of the Job to Offer Your Team

No doubt about it, being the boss is hard. Managing others means you have plenty of responsibility, and you have plenty on your plate. But like any good manager you know how important it is that your employees feel valued. Happy workers typically experience a 12 percent increase in productivity when compared to unhappy workers, […]

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It may be time to increase paid time off (PTO) and the reasons will surprise you

This may sound like one of those Zen koans – such as, “What’s the sound of one hand clapping” – but I assure you it’s not: What can you offer your employees as incentives not to work that are, in fact, incentives to make them work? In today’s highly competitive market for top talent, fast […]

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Should you sweeten your benefits with snack foods?

For quite some time we’ve been reading that small business owners want to expand their teams, but are having a hard time finding the qualified candidates. So here’s a question to consider: If the path to your small business is paved with snack foods, will desirable recruits start pounding at your door, wanting to get […]

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Gift With Purchase: True Customer Perk or Marketing Ploy?

Have you ever been given a gift of appreciation from the place that you do business with? The other night I ate at a restaurant. Once we sat down, the server brought over champagne glasses for each of us. The server told us that they love to start every guest experience with a complimentary glass […]

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Pay Hikes, Bonuses or Added Perks: Which are Best For Your Business?

A colleague used to work for a major corporation where the two founders – who started the company in their garage – were still at the helm. In the early days they gave all their employees Thanksgiving turkeys. They continued the tradition even when they employed several thousand people. It was seen as a pleasant […]

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Get Creative: How to Reward Your Employees

Workplace compensation has changed. It used to be that a competitive salary and decent benefits would attract and retain any good employee. But the truth is, today that just doesn’t cut it. Don’t be fooled, though. Employees, whether current or prospective, still expect things like health benefits, paid time off and retirement options, but that […]

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