“Remember that a person’s name is to that person the sweetest and most important sound in any language.” – Dale Carnegie That truth is a cornerstone of Dale Carnegie’s timeless advice in his perennially bestselling book, How to Win Friends and Influence People. It is just as true – and important – today as when […]
By Shep Hyken I will always remember my first marketing class in college when we learned about the 4 P’s – Product, Price, Place, and Promotion. Well, now there is a fifth P. Before I go any further, as a customer service and experience expert, I believe that service and experience are all about marketing. […]
Imitation is the sincerest form of flattery, so the big retail outlets must be quite impressed by the smaller local stores that line the Main Streets and neighborhood commercial areas of American cities and towns. When customers walk into a well-managed local store, there’s a good chance that the sales associates and counter clerks will […]
By Shep Hyken It’s been a while since I approached the topic of customer loyalty. All of the tips, ideas, tactics, and techniques I write about are about driving a better customer service experience, which can (and hopefully will) lead to customer loyalty. The concept of repeat business, and ultimately customer loyalty is huge. A […]
By Shep Hyken My sister, Kim, lives in Park City, Utah. She moved from one home to another about two years ago. Four months later her water was turned off, and she found a notice on her door that she was in arrears with her payments to the water company. She knew there was a […]