Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]
In this week’s collection of the web’s best small business content, Empact co-founder Michael Simmons tells us how to add more hours to our day (Can I use them to catch up on my sleep?). In the world of marketing we have some great nuts-and-bolts articles on ROI, metrics, SEO and several other critical subjects. […]
By Tamara Weintraub Search engine advertising is a great way for local businesses to drive generate leads, but with over 1.2 million advertisers using pay per click advertising, the competition on search engines is fierce. Not only do your text ads need to stand out, but they also need to avoid these text ad mistakes that can cost […]