Tag Archives: pricing

Don’t Compete on Price!

Published on January 12, 2013

One of the biggest mistakes new business owners often make is not charging enough for their services. Sometimes it’s because they don’t understand their cost structure, and sometimes it’s because they are so desperate for the business that they’re afraid to charge more. Regardless of the reason, charging too little is not a good idea. It will not bring you more business and it may actually drive business away.

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Four Tips to Kick Your Holiday Marketing Plan Into High Gear

Published on November 20, 2012

Can you believe this is Thanksgiving week? Thanksgiving traditionally marks the official beginning of the holiday season and I’m excited. I have already hauled all the boxes up from my basement to begin the decorating process. In my home the holidays are much more than a couple strands of lights, a sprinkling of garland, and a tree—it’s a seasonal event filled with family and friends.

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You’re Worth Every Penny: Don’t Sell Yourself Short

Published on November 15, 2012

One of the biggest mistakes new business owners often make is not charging enough for their services. Sometimes it’s because they don’t understand their cost structure, and sometimes it’s because they are so desperate for the business that they’re afraid to charge more. Regardless of the reason, charging too little is not a good idea. It will not bring you more business and it may actually drive business away.

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Join Me in Atlanta For Book Signing Event!

Published on October 6, 2011

Many thanks to UPS for bringing me to Atlanta for the start of my book tour. And thanks to Constant Contact for being my national tour sponsor. Here’s the information. Hope you can join us.

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Would You Have the Courage to Say: Pay Me Whatever You Like?

Published on July 12, 2011

I travel every week, and I often schedule a car service to go to the airport. The last several times I’ve gotten the same older gentleman who is charming without being over-bearing with conversation. (I don’t like too much chit-chat.)
When we get to the airport, I ask “What do I owe you?” Each time I get the same response, “Pay me whatever you like.”

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Reinvent Your Biz — Rebound from the Recession

Published on July 5, 2010

During these tough economic times, many small businesses are experiencing difficulty hanging on. With little hope of recovery on the horizon, some are wondering about their staying power. Should they continue to stay the course or it is time to throw in the towel? Perhaps neither is the right answer — maybe it’s time to reinvent your business.

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