The big push in customer service today is self-serve. When we’re on websites, we like to be able to answer questions without having to pick up the phone, fill out a contact form, or send an email. Life – and commerce – is usually much more convenient when we don’t have to depend on others […]
Editor’s Note: This post is sponsored by Staples. All thoughts and opinions are my own. What’s the last interaction or communication you usually have with your best clients or customers? More often than not it’s giving them a bill, right? Compare that to your first contacts with these folks when you were trying to bring […]
Editor’s note: This post is sponsored by Staples. All opinions and thoughts are my own. This is probably something that small business owners already know – or at least feel in their bones – but on average they work 52 hours a week, according to a recent Wells Fargo/Gallup Small Business Index. Further, most work […]
Direct mail can be a very effective way to communicate with customers and prospects. Whether you are trying to promote your organization’s new product launch, entice customers to visit your store or just build brand awareness, a well-planned direct mail piece can yield desired results. One-to-one marketing using direct mailers remains impactful, even in today’s […]