Successful entrepreneurs are primarily problem solvers. They identify a problem in the market and develop a business strategy to meet that void. So when would-be-business owners approach me with a business idea that is the same old same old, I have a difficult time showing enthusiasm. Me too businesses don’t become success stories. To be […]
Have you ever sat through a sales presentation where the presenter drones on and on about the history of the company and how great their product or service is? Talk about being a perfect cure for insomnia. In fact, one of my former business partners who ran our sales department used to make that mistake. […]
There’s an old saying in business: Nothing happens until you sell something. But with a tight economy, it’s getting tougher and tougher to get your foot in the door and make new sales. After massive lay-offs most companies are understaffed. As a result, employees have less time and tighter budgets. Direct mail pieces and letters get tossed in the trash. Voice mails and emails are quickly deleted. How do you cut through the clutter?