Right now there are a lot of memes making the rounds in the social media that poke fun at Ikea. The general idea of most of them is to tease the Swedish furniture maker about all the instructions users have to follow in order to assemble the items they’ve purchased. Honestly, although Ikea instructions (and […]
Editor’s Note: This post is sponsored by Staples. All the comments and opinions are my own. Let me give you some bedrock business principles and share a couple of corollaries: If you can’t measure it you can’t control it, and If you can’t control it, you can’t grow it. Those are simple enough and easy […]
Whether your revenue is increasing, decreasing or holding constant, shrinking profit margins have the potential to drive you under. There are two ways that sales can pull down profitability: Your products or services can be priced too low or your cost of sales can be too high. When your price is too low, it holds […]
Betsy Kruger heads Strategic Power, a marketing consultancy committed to empowering world prosperity, one business at a time. Business Expert Press released her book, Top Market Strategy: Applying the 80/20 Rule, in August 2011. This book enriches marketing and strategy textbooks and shows business leaders exactly how to quadruple their profit from customers. Her next book Aesop’s […]
May 19-25 is International Coaching week. Business, executive and life coaching are interesting blends of skills and practices that have been around for centuries. The position of “coach” of course is almost always first associated with athletics and that model gives some insights that transfer to coaching in business and life skills areas. Not too […]