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Tag Archives: promotion

7 excellent branding opportunities you have right now

What do Wrigley Field, Trump Steaks, and NASCAR vehicles and drivers have in common? They are all examples of opportunity branding. The ballpark where the Chicago Cubs play got the name Wrigley Field way back in 1926 to honor the team’s owner, William Wrigley Jr. The fact that Wrigley also made the popular chewing gum […]

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Trying to find your best small business growth strategy? First you need to get serious!

Which do you have more to spend: time or money? Consider that question as you plan how you will promote your small business. In very general terms, you’ll want to commit yourself to an extensive marketing effort if you have time to spend. If you have money to spend, then you’ll probably want to invest […]

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May The Force Be With You: What Small Business Can Learn From the Star Wars Marketing Blitz

It almost seems unfair, doesn’t? I’m talking about the Disney-Lucasfilm connection and therefore also the Star Wars franchise. But instead of sitting here wallowing in envy of this super heavyweight marketing marriage, let’s look at what Disney is doing to promote the upcoming and eagerly awaited installment in the Star Wars series, “Star Wars: Episode […]

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21 Easy Marketing Ideas to Cap Off DIY Marketing Month

June has been DIY marketing month. I know, for many small business owners, every month is DIY marketing month. I highlighted what a few small businesses were doing a couple of weeks ago. But before June totally fades from our memory, let me share with you some ideas that I’ve been collecting throughout the month. […]

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Should You Promote Your Star Employee to Management?

Have you noticed how few Hall of Fame baseball players end up as managers after their careers are over? In the same way, if you look at the managers who have made it to the Hall of Fame, you aren’t going to find any of the game’s biggest names. A recent managerial inductee is Tony […]

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Facebook Scammers Could Hurt Your Small Business Brand

This year I predict the majority of small businesses will jump on the social media bandwagon.  There are numerous success stories of small companies that have built their brands via social platforms.  Facebook is one of the most popular sites for small businesses. However, if you use your personal profile to promote your small business […]

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Content Marketing is a Brand Building Tool For Small Business

While most small-business owners are aware of the promotional benefits of blogging and social media, reaping the maximum benefit from these platforms involves more than setting up a blog or a Twitter account and hoping for the best. Blogging software and social media make it very easy to share content and to develop a wide […]

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September is….

It’s September.  My oh my, how time flies.  It seems as if we were just basking in the warm rays of May, and now it’s time to rake leaves!  Next thing you know, we’ll wake up and the Holiday decorations will be up (if they’re not already-but don’t even get me started on that conundrum).   […]

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Join Me in Atlanta For Book Signing Event!

Many thanks to UPS for bringing me to Atlanta for the start of my book tour. And thanks to Constant Contact for being my national tour sponsor. Here’s the information. Hope you can join us.

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