If you aren’t optimizing your lead magnets, consider yourself guilty of gross mismanagement! But before we toss out 20-plus lead magnet ideas for you to test out, let’s quickly define what we mean by the term “lead magnet.” A lead magnet is an offer you make to prospects in exchange for their contact information. Before […]
Say you sell supplies to dry cleaners and your sales rep is going to start exploring a new territory. A good strategy would be to “break the ice” with some personalized emails that might be followed up with phone calls before hitting the bricks and knocking on doors. To accomplish this, you would need names […]
A friend of mine and his wife once started a weekly newspaper in a very rural area. She was a graphics professional and he was a former newspaper reporter, so it was a natural fit. Before their launch date, the wife hit the back roads and visited all the local businesses selling ads and setting […]
The economy is beginning to show signs of recovery; however, small businesses continue to shy away from expansion plans. If your company is struggling to simply maintain your current level of business, a new report finds that landing a big elephant as a customer may be your ticket to success. Corporations are currently sitting on […]
Danny runs an online marketing company that does phenomenal work for its clients, yet he still struggles to acquire new clients that understand the true value of his services. The value of Danny’s company is unclear to prospects because he spends too much time explaining the features of his services and not enough time helping […]