Tag: purpose

How to Get Your Mission Statement Components Right the First Time

“If you aim at nothing, you will hit it every time.” – Zig Ziglar. This quote from Zig Ziglar captures why it is critical to craft a good mission statement for your business. Your mission statement components will, in no more than a few sentences, define the reason your business exists and provide the “target” […]

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Why your company needs a clear, written mission statement and tips for writing yours

When you are buried in the day-to-day operations of running your business, it’s easy to get tunnel vision. Your nose is to the grindstone everyday just getting it done. Such a limited perspective is one of the biggest reasons business owners fail to seize growth opportunities. Myopic vision limits your ability to think about the […]

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