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Tag Archives: ROI

How to Measure and Calculate the ROI of Your CRM

Your business is doing fine. You have steady sales coming in and your customers are generally satisfied. But you want to get to the next level. Investing in a CRM (customer relationship management) tool could be just what you need. CRM solutions decrease your overhead costs and improve efficiency while increasing your sales and marketing […]

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The critical keys to judging your social media marketing effectiveness

Less than three years ago, business writers were talking about social media marketing as “the next big thing.” Today it’s hard to imagine any business that doesn’t invest a lot of time – and sometimes money – in social media marketing. However, despite our wide acceptance and reliance on it, it’s important to occasionally take […]

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This Week in Small Business: ROI, SEO, PPC and Other Critical Acronyms Revealed!

In this week’s collection of the web’s best small business content, Empact co-founder Michael Simmons tells us how to add more hours to our day (Can I use them to catch up on my sleep?). In the world of marketing we have some great nuts-and-bolts articles on ROI, metrics, SEO and several other critical subjects. […]

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What Every Small Business Needs to Stop Doing in 2015

To successfully market their business and drive new leads, small businesses need to keep pace with the evolution in digital marketing. But, doing so can be a challenge for time-strapped business owners. How can you make sure your marketing is still effective? Here are three things small businesses need to stop doing in 2015 to […]

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Return on Networking – the ROI of Social Media

I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, […]

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7 Tips to Help You Maximize Your ROI on Business Travel

Despite the sluggish economy, small businesses are picking up the pace of business travel. Business travel is a significant investment for small companies so therefore it is important to ensure you get a strong return on your investment. According to the Oxford Economics, USA study, every dollar spent on business travel in the U.S. results in incremental revenue of $12.50 on average. While that may not be achievable for all small businesses, it demonstrates that business travel when managed effectively can enhance your bottom line.

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