Tag: ROI

The critical keys to judging your social media marketing effectiveness

Less than three years ago, business writers were talking about social media marketing as “the next big thing.” Today it’s hard to imagine any business that doesn’t invest a lot of time – and sometimes money – in social media marketing. However, despite our wide acceptance and reliance on it, it’s important to occasionally take […]

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This Week in Small Business: ROI, SEO, PPC and Other Critical Acronyms Revealed!

In this week’s collection of the web’s best small business content, Empact co-founder Michael Simmons tells us how to add more hours to our day (Can I use them to catch up on my sleep?). In the world of marketing we have some great nuts-and-bolts articles on ROI, metrics, SEO and several other critical subjects. […]

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