Your business is doing fine. You have steady sales coming in and your customers are generally satisfied. But you want to get to the next level. Investing in a CRM (customer relationship management) tool could be just what you need. CRM solutions decrease your overhead costs and improve efficiency while increasing your sales and marketing […]
Less than three years ago, business writers were talking about social media marketing as “the next big thing.” Today it’s hard to imagine any business that doesn’t invest a lot of time – and sometimes money – in social media marketing. However, despite our wide acceptance and reliance on it, it’s important to occasionally take […]
In this week’s collection of the web’s best small business content, Empact co-founder Michael Simmons tells us how to add more hours to our day (Can I use them to catch up on my sleep?). In the world of marketing we have some great nuts-and-bolts articles on ROI, metrics, SEO and several other critical subjects. […]
To successfully market their business and drive new leads, small businesses need to keep pace with the evolution in digital marketing. But, doing so can be a challenge for time-strapped business owners. How can you make sure your marketing is still effective? Here are three things small businesses need to stop doing in 2015 to […]
I was never a fan of the cocktail party-variety networking scene. I will never be one to dart around a room shoving business cards into people’s hands. I prefer meaningful conversations with people, getting to know them and vice versa. But social media networking? That’s something different altogether. Done right, it’s never a hit-and-run. Rather, […]