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Tag Archives: showrooming

Battling the ‘Big Box’ Retailers (Part 2 of 2)

By Cliff Ennico Nothing – and I mean nothing – frightens a small business owner more than hearing that one of the “big box” retail chains – WalMart, CostCo, Lowes, Home Depot and the like – are moving into town. In last week’s column, I gave you an overview of what you have to do […]

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Battling the ‘Big Box’ Retailers (Part 1)

By Cliff Ennico Nothing – and I mean nothing – frightens a small business owner more than hearing that one of the “big box” retail chains – WalMart®, CostCo®, Lowes®, Home Depot® and the like – are moving into town. It has never been easy for a small retailer to compete with the big chains, […]

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4 Shopping Apps To Keep Small Business Retailers Ahead of the Competition

Local small business retailers have been witnessing this scene for a few years now: Shoppers roam their aisles finding good merchandise. They scan the barcode on their smart phone and then use a price comparison application to see if they can find a better deal…often online. The routine is called showrooming; if the search starts […]

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How To Win the Webroom Shopper

Very recently I wanted to buy some plant watering spikes. Those are the things you screw onto an old one-liter plastic soda bottle filled with water and then poke them into the ground so they’ll slowly water a plant. I forgot exactly what they were called and was curious about brands and pricing so I […]

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KEEPING “SHOWROOMERS” OUT OF YOUR SERVICE BUSINESS

One of the biggest threats to any “brick and mortar” retail business these days is the customer known as the “showroomer.” You know the type, and I’m willing to bet you may have even done this yourself on occasion.  A “showroomer” is someone who visits a store, examines the merchandise at great length, asks dozens […]

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