In basketball they have “crunch time.” In baseball, they have “the bottom of the ninth.” In football they have the “hail Mary.” In retail – and related industries – we have the holiday shopping season. We’re all quite well aware of the fact that for stores, it’s “make-or-break” time. It determines whether retailers will finish […]
Are you like many businesses and taking the wrong approach to Small Business Saturday? This special day for local businesses has become increasingly popular in recent years and that’s a good thing. However, if you’re judging your success merely by scanning your end-of-day cash register totals, you’re making a big mistake. Don’t view Small Business Saturday […]
Small Business Saturday 2015 is now history, yet many small business owners are shrugging their shoulders wondering what all the hoopla was about. The concept of Small Business Saturday is great. No doubt about it. It raises awareness of the importance of small businesses to our communities. However, one day isn’t enough to give you […]
I’m wondering if Shakespeare wrote “Much Ado About Nothing” with Small Business Saturday in mind. Yes, the Bard was a genius, but I doubt that even he could have anticipated the American Express promotion back in 1598. For the week leading up to Small Business Saturday, virtually every story written about “small business” was about […]
Earlier I related part of a conversation I had with Alignable cofounder and CEO Eric Groves. I explored his excellent observation that the biggest advantage small businesses have over their mega-corporate competitors is “proximity to the customer.” Our conversation ranged beyond that point and I want to share a few more areas that we covered. […]