Taking the pulse of social media marketing platforms is like trying to take the pulse of runners in the middle of a race. You get one reading, then runners change lanes and pass each other, and the next time you get a reading it’s different. That is very close to the situation with Facebook, Snapchat, […]
My crystal ball is a little foggy on where the Snapchat stock price will be in the coming years after its impressive IPO. But, I do know that whether it’s up or down, many small businesses should be investing a concerted marketing effort on Snapchat. This week’s collection of curated content has a great article […]
The importance of how you engage people is highlighted in this week’s collection of curated content from around the Internet; we should probably credit Dale Carnegie with these fundamental principles that extend even into the virtual world today. Leadership, management, and productivity In this interview I explain why you need to develop a mission statement […]
They won’t give you the shirt off their backs, but they’ll sell it to you! That seems to be part of the philosophy behind some of the first forays into selling via Snapchat. While Facebook, Twitter, Pinterest and Instagram are putting “click to buy” buttons on social media posts, the road between posting a post […]
I was just reading an article about the cable news ratings war for second place. (Fox News is firmly established in the number one position.) CNN had been trailing MSNBC, but has recently reversed its fortunes and is now on a winning streak. Critical in this battle is which network wins the highly coveted younger […]