Social media is everywhere and by the looks of it, it’s certainly not going away anytime soon. This brief history of social media shows the timeline of its early beginning to present day. The evolution of the internet shows how social media is shaping the experiences of user’s lives in day to day activities. From […]
Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.
True confession — I’m a social media junkie. Kred, an organization that measures social media influence, recently placed me in the top one percent of influencers on the Internet. Many small businesses are using social media as a part of their overall marketing strategy, but keeping up with the rapidly changing social media market can be overwhelming. For example, just recently new statistics showed that Google +, the new kid on the block, is now number two behind Facebook, overtaking Twitter, in the social media world. One popular tool Google+ offers is called Google + Hangouts, and savvy small business owners are finding it as useful tool to help them grow their businesses.
Social media is an excellent way to build brand awareness for your business and to engage with your customers. Yet many small business owners often worry about the time it requires to manage their social media marketing efforts. It’s sort of funny in a way. Small business owners used to say they didn’t have the money to market their businesses, and now they say they don’t have the time. Understandably, time is money, but you can enjoy the benefits of social media marketing without allowing it to consume your time. Here are three quick tips.