Tag: Southwest Airlines

Invent Your Vocabulary to Emphasize Who You Are

By Shep Hyken The other night I was on a Southwest Airlines flight, traveling home from a speaking engagement. While waiting to board, I noticed a sign advertising Southwest’s concept they call “transfarency.” The sign read as follows: Transfarency [Trans-fair-uhn-see] n. 1. Philosophy created by Southwest Airlines in which Customers are treated honestly and fairly, […]

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Great Company Culture Essential to Small Business Success

This post brought to you by MetLife Small Business. The content and opinions expressed below are that of Susan Solovic. The Internet has had two very interesting, and important, impacts on small businesses. First, it has lowered the barrier to entry for entrepreneurs and second it has raised the bar for customer service. If you […]

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