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Tag Archives: the essentials

The ABCs (and PDFs) of moving to a paperless office

  We’ve been talking about it for decades, but the idea of the paperless office still finds some resistance. However, with the dramatic increase of the use of mobile devices and virtual teams, eliminating as much paper pushing as possible is absolutely necessary to maintain a level of productivity that assures you are competitive in […]

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The essentials: 15 social media apps and services to improve your marketing

Few business owners question the importance of social media marketing today, but doing a consistently good job with social media marketing is not easy. In fact, it can become very time consuming. Whether you take care of it yourself, or you have someone on your team who’s in charge of your social media marketing, it’s […]

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The essentials: What is a content agency and do you need one?

Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]

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The essentials: Understanding the difference between sales and marketing

It’s important to understand the difference between sales and marketing and it’s even more important to understand that you need to be doing both marketing and selling at the same time. That may seem like a “no-brainer,” but in a small business it’s often the same person or people who are responsible for both sales […]

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The Essentials: Mastering brand advertising vs direct response advertising

One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]

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The Essentials: What is SEO content?

To start answering the question, “What is SEO content?” we need to begin with the most basic and simple answer – anything that can go on a web page – and then start unpacking that answer. Think of what you have seen on the thousands of web pages you’ve viewed over the years. Your list […]

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