We’ve been talking about it for decades, but the idea of the paperless office still finds some resistance. However, with the dramatic increase of the use of mobile devices and virtual teams, eliminating as much paper pushing as possible is absolutely necessary to maintain a level of productivity that assures you are competitive in today’s […]
Few business owners question the importance of social media marketing today, but doing a consistently good job with social media marketing is not easy. In fact, it can become very time consuming. Whether you take care of it yourself, or you have someone on your team who’s in charge of your social media marketing, it’s […]
Unless you’ve been living a Rip Van Winkle existence the last decade or more, you know the importance of content marketing for competitive success. But you can’t approach content marketing in a haphazard fashion. You have to give it thought, devise a strategy, and implement your strategy over the long term. Faithful follow through is […]
It’s important to understand the difference between sales and marketing and it’s even more important to understand that you need to be doing both marketing and selling at the same time. That may seem like a “no-brainer,” but in a small business it’s often the same person or people who are responsible for both sales […]
One of the most important concepts to understand when promoting your business is the natural tensions between brand advertising (branding) and direct response advertising. When you receive a mailer telling you that your local Ford dealer is having a year-end clearance sale, that is direct response advertising. After the sale is over, the dealer can […]