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Tag Archives: trust

How the sales dialogue builds relationships, trust, and bottom lines

Brian Tracy says that ultimately all selling is relationship selling and that underscores the importance of the sales dialogue. The hosts of late night talk shows may use monologues to get their shows off to a good start, but it’s the sales dialogue that will serve as the foundation of a successful relationship between a […]

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Social media marketing benefits: Small business visibility, credibility, sales

“If people like you, they’ll listen to you. But if they trust you, they’ll do business with you.” – Zig Ziglar. I posted this Zig Ziglar quote for the members of my Outrageous Success Facebook group the other day and as I reflected on it, it occurred to me that it parallels the most important […]

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10 tips: How to create a core team you can trust

How many times have you heard this line in a movie: “I don’t know if I can trust you…”? The line always comes at a pivotal moment. If there isn’t any trust, then the love affair, caper, or escape won’t happen. It teaches a good lesson: For important plans to be successful, there must be […]

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4 Ways to Build Trust with Customers That Can Transform Your Business

“Make hundreds of dollars a week just by stuffing envelopes.” Remember that tiny ad that used to run regularly in virtually every newspaper’s classified ad section? I suppose a fair number of people answered the ad, otherwise they would have gone extinct quite quickly. However, most of us didn’t take the bait. Why? Because we […]

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Trust is Essential, in Business and Life

We trust the people we do business with. We trust that when we go to the grocery store to get bread, milk, meat and more, the store will be well stocked and the food will be fresh. We trust when we go to a restaurant we’re going to get good customer service and the food […]

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7 Ways to Build Online Customer Trust

It’s easy to build trust when you have the opportunity to connect with customers in person. You can look into their eyes, read their expressions, and interact at a more personal level. Even on the phone you can listen to a customer’s tone of voice and react accordingly. But, building trust online is a different […]

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People Can Make or Break Your Small Business: Place Your Trust Wisely.

People can make or break your business. This includes everyone from your professional advisers, suppliers, customers and clients to your employees, business partners, and even your friends and family. Making wrong decisions about any of the people with whom you deal can significantly hurt your business and impede—even destroy—everything you are trying to achieve. When […]

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Let’s Shake on It: The Importance of Trust in Business

June 26 is National Handshake Day. For the small business owner, it should remind us that our word and handshake must be absolutely trustworthy. Without trust, there can be no commerce. Remember the story about George Washington and the cherry tree? You’ve also probably read somewhere that it didn’t actually happen. However, I recently read […]

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Online and Off, It Still Comes Down to Know, Like and Trust

There is a very basic, fundamental, and perhaps even Golden Rule of business, and that is: “All things being equal, people will do business with, and refer business to, those people they know, like and trust.” When you think about it, as a small business owner, your job is to constantly and consistently cultivate relationships […]

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How to Hire the Right Virtual Employee for Your Small Business

If the trend toward using virtual employees continues to grow, someday going out for drinks after work and lunchtime pot lucks may be relegated to our fond memories. First, I should clear up the term “virtual employee” a little. The person isn’t virtual, the person’s location is virtual—or more simply “online.” Your Internet marketing company […]

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