We’ve scoured the news and blogs throughout the week to bring you this lineup of useful articles. You’ll find tips you can leverage today and information that will keep you ahead of the curve. Marketing and sales Social Media Marketing Have you tried to do a Twitter chat? Brad Friedman says it’s like hosting a party […]
Sometimes both the “old fashioned” way and the new web-savvy Internet way miss the mark. Let me give you an example. It’s standard procedure – and good business – to take note of your customers each year with some kind of “thank you.” Traditionally this might be a card during the holiday season, or at […]
We’ve already looked at ways major corporations are getting good marketing results using Instagram and discussed how you can adapt their strategies to your small business. Here I want to move away from the standard picture posting and talk a little about video and give you a quick update about the social medium. Video is […]
Every brand needs to occasionally take out the pruning shears and polishing cloths to spiff itself up. Sometimes these efforts are a big success, as LEGO has proven recently, and sometimes they are major flops; think New Coke. LEGO had let its brand slide over the years. In part it seemed to think that as […]
Wondering why you don’t have any visitors to your website? It could be because it’s boring. If you want to draw more people to your site you need to create compelling content. Great content: * Brings visitors initially to your website via organic searches, * Convinces potential customers/clients of your authority, * Gets shared on […]