A friend used to joke that he was going to sell his old jeans on eBay for $1 million. Of course, everyone poo-pooed his idea. He always responded by saying, “Hey, I only have to sell one pair!” That’s the beauty of micromarketing – you can get the margin you need. The difficulty is finding […]
People can make – or break – your business. It’s a simple fact. You can’t build a successful and sustainable business single-handedly. But it’s not just about finding warm bodies – you need the right people in the right places who share your vision of success. Whether it’s your first hire, a professional advisor or a strategic partnership, the […]
Need a little help establishing your business plan goals this year? Then mark your calendars for January 21, 2014 at noon EST — The Company Corporation is hosting a free webinar on “Planning for Success in 2014.” The program features tips from the VP of Business Development at Palo Alto Software, Caroline Cummings. Cummings is […]
Most business owners I know have questions about the Affordable Care Act. If you do too, then mark your calendar to attend one of the free webinars being offered by the Small Business Administration and the Small Business Majority. The weekly webinars will help small business owners understand the facts of the legislation so […]
Emergency responders are trained to make quick decisions that will protect people and save lives when a natural or man-made disaster occurs. And this is a skill that comes in handy for anyone running a small business. Images from the recent tornadoes in Oklahoma remind us that being aware of one’s surroundings, staying calm and […]