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Tag Archives: website design

Pages Your Online Store Needs, But You Probably Forgot About

By Jared Carrizales When you create an e-commerce website, your main focus is your products. You probably spend so much time working on your product images, titles, product descriptions, and pricing, that a lot has slipped your mind. Of course, you need product pages, an order dashboard, and a shopping cart, which are pre-built into leading […]

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2016 holiday spending and what it means for your small business

If 2016 holiday spending taught us anything, it underscored a message every retailer needs to understand and act on: Sales are moving online and moving to mobile. Failing to appreciate and strategically respond to that fact will doom many retailers – from the corporate giants to the local small businesses. It is already clouding the […]

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The Two Big Keys to Online Small Business Success

In years gone by – and this holds true for many small business owners still today – the keys to success were often relatively few and could be mastered by a single person. Let me give you a very simple example. Individuals starting a small business that revolved around outside sales could pack up their […]

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A Guide to Choosing the Right Web Design Company

Your website is at the center of every piece of marketing that you do. 95 percent of people turn to your website before even calling you. Ensuring that your website is done right and is effective at grabbing the attention of your audience and getting them to take action is pivotal to your marketing success. […]

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Mobile Website Design: Target Your Least Loyal Customer

Have you noticed all the one-page websites that seem to be taking over the Internet? They have the advantage that they don’t require any clicking on the part of the user, which leads to wait times while pages load. In other words, web users are a finicky and impatient bunch; everything you can do to […]

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The Quickest Guide: Coming in for a Landing…Page!

We’ve all seen movies where the pilot on an airplane is incapacitated and someone who has never before flown an airplane is suddenly at the controls. The “tower” talks the fledgling pilot down until the plane safely touches the landing strip. The instructions are simple and come one at a time. To overload the pilot […]

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The Nuts and Bolts of Attracting Consumers with a Mobile-Friendly Website

Not having a mobile-friendly website is business suicide. Based on a poll from Jan 2014, Pew Research says 83 percent of millennials, 61 percent of the 30-64 age range and 19 percent of Americans 65+ are smartphone owners. Additionally, 34 percent of smartphone owners say they are “mobile only” users and use only mobile devices […]

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Six Tips for Hiring the Right Web Developer for Your Small Biz — Guest Blogger Joe Thomas

If you can afford to have your brand new warehouse built from the ground up, who are you going to hire to build it?

The intelligent answer is simple: a reputable building contractor with happy clients and lots of experience, right? I mean, why on earth would you invest your hard-earned dollars to hire anyone less than a pro?

What about your office building or store? As a business owner, you know that it needs to have the right look and feel to be successful. Go ahead, go shopping or to the insurance guy or the doctor. Are the stores and offices run down with bad paint jobs and worn-out carpeting? Does the store you’re buying from have empty crates and clothes blocking the aisles? Of course not. They’re all clean and neat and professional – and most are decorated to impress the customer.

So why, then, would anyone take the opposite approach with their online business?

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