We recently warned you about problems that can occur when visitors enter your website through a “side door.” If you’ve corrected those elements, there is a related attribute you need to consider: How much time visitors are spending on your site. Once you’ve fixed any “side door” issues, you can take a step back and […]
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many – if not most – of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, […]
Do those TV and radio commercials where the announcer repeats the phone number about 10 times (and usually three times in a row at the end of the ad) drive you crazy? They probably do, but the ad writers aren’t pounding the phone number into your head without a good reason. It doesn’t matter how […]
Put your best foot forward. Yes, it’s a cliché, but it earned cliché status because it’s a universal truth. And, it fits in nicely with another truth that has reached cliché status: You never get a second chance to make a first impression. With those truths in mind, I want to point out that in […]
By Lindsay Dicks The quick answer is: Absolutely! Many clients come to us without any way for people to sign up for something on their site, even a basic newsletter, so they’re missing so many opportunities to connect with new and potential clients. If you don’t have a Call-To-Action that encourages people to sign up […]