Tag Archives: website

Six Tips for Improving Your Online Storefront and Boosting Sales

Published on May 4, 2013

Online storefronts are a wonderful way to sell goods and services, but presentation is key: too many businesses fail to market their storefronts successfully. Online storefronts have proven to be a cost-effective way to ring up more sales because they provide customers with self-service and self-ordering capabilities, which saves money and manpower. Those who don’t [...]

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What Does Your Business Card Say About Your Business?

Published on April 11, 2013

“Do you have a card?” How many times have you been asked that question when you meet someone new? Business cards are a traditional part of doing business. They have been around for years and it’s easy to take them for granted. That’s particularly true in light of of all the popular social media platforms today that in many respects could easily replace the old faithful business card. Yet the business card remains a fixture in the business world.

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Join Me on My Book Tour: Blog Posts, Video and More

Published on August 7, 2011

Typically I use my blog to share my business experience and advice to help you grow your business, and I intend to continue doing that. But I am going to add a new twist going forward. I’m embarking on the journey of a lifetime and I want to take you along with me.

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It’s Your Biz Goes Live!

Published on August 2, 2010

As a business owner, I’m sure you understand the importance of marketing so I hope you’ll forgive me if I share some exciting news. This Sunday, August 8, 2010, at 10:00 a.m. CST, I am kicking-off a new small business television show on Fox 2 – KTVI-TV. The show is called “It’s Your Biz with Susan Solovic,”. It is a half hour program produced exclusively for small business owners, entrepreneurs and people who are still dreaming about being their own boss.

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Don’t Create Customer Expectations You Can’t Live Up To!

Published on January 27, 2010

Q.“Recently, I started incorporating the internet in my small business by starting a website. There’s a page where customers or potential-customers can leave questions or comments. There’s been an overwhelming amount of questions that I often neglect to answer. Do you think I should take the page down if I’m not responding to every question [...]

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Positive Information Can Neutralize Negative Customer Review

Published on January 20, 2010

Small businesses enjoy seeing positive customer reviews on sites such as Yelp, but problems arise when unhappy customers post unfavorable comments.

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