By Cliff Ennico “I’m planning to set up a fashion accessories website. “I think I will be selling mostly on Amazon, eBay and other online platforms, but after watching your YouTube video ‘Doing Business on the Internet,’ I realize it’s going to be tough to build a distinctive brand without my own website. “What are […]
No matter how small your town is, there’s a good chance you have some local performing art groups. This could be a local theater group or a dance company, for example. If you pay attention throughout the year, you’ll notice that they all use a tried-and-true promotional strategy to sell more tickets: They often stage […]
Climb into your time machine for a moment and set it for 1965. Ready? Push the big red button. Okay, you’re in 1965. Walk into the first small business you see and ask if they have a phone. Go into the next small business and ask the same question. Once you’re convinced that every small […]
It’s been a long, difficult winter for many small businesses. Crazy weather patterns combined with a challenging economy makes the joy of spring a welcomed sight. As the world bursts into bright, blooming colors, creating a sense of renewal spring is here, lifting our spirits and giving us a sense of excitement. Spring is also […]
“Sorry, we are closed.” Everyone has seen this all-too-familiar sign hung in the darkened windows of your favorite local eatery. Although this time, it’s not just until tomorrow morning’s kitchen prep, now — it’s for good! Personally when it comes to dining out, I prefer independently owned eateries. Why? For starters, I think the food […]