By Stacey Wonder It has been a long road getting your product from the conceptual stage to the manufacturing stage. Before you can start selling there is one key component to be written – the product description. While some find this writing to be cumbersome, the truth is that it doesn’t have to be. In […]
By Ray Manley Do you have a hot button? Of course you do. My wife revealed one of mine the other day when she challenged me on the cabinet where I keep our countertop oven broiling rack! I went on a (good natured) rant about why I was keeping it in the upper corner kitchen cabinet […]
By Harris Roberts Keeping up with the day-to-day operations of your small business is hard enough without wondering how to brand yourself on social media, especially when your public relations employee is also the office manager. Although it takes some effort, it is so important to develop your business’s specific tone and voice on social […]
By Ray Manley I’ve been seeing a lot of sentences like this lately: Pronouns and adverbs like who, what, when, where, and how are often the first words in an interrogative (question); we all know that instinctively. However, just because the first word in a sentence is one of these words, the sentence isn’t automatically […]
There’s no way around it – for any successful small business, writing is critical. It’s not easy. Check out these verbal hoops you need to jump through: You need to be able to engage prospects in as few as 140 characters, You need to be able to hold prospects’ attention through long-form blog posts, and […]