Any home services small business needs to be aware of critical changes in online marketing and local search. These changes could cause you to lose business overnight, or – if you take advantage of them – make you a premium provider of home services in your area. Before I get into some important specifics, let me […]
I have a friend who spent most of his life in California. He lives in Tennessee now and loves it, but he’s always on the lookout for a good Mexican restaurant. He’s only found a few that live up to his expectations. He was excited when he saw that a new Mexican Restaurant was about […]
Someone in your organization irritated your customer. The customer left angry or upset. Maybe the customer was less than friendly and was difficult. Maybe the customer was too demanding or had unrealistic expectations. Whatever the reason, it doesn’t matter. The customer left unhappy. Someone might say, “Well, it was just one customer.” Well that way […]
By Eric Groves, CEO of Alignable Over 400 small business owners recently gave Yelp a 1-star review on Alignable, the small business network, and vented their frustrations with the reviews giant in hundreds of comments. But love it or hate it, business owners agree that Yelp is a force that can’t be ignored. So how can […]
Recently I read an article about a hotel that had a unique social media clause written into their special event contracts. This hotel was built in the 1830s and appears to specialize in weddings. The property looks to be quite beautiful; however their social media policy is not. It appears that the hotel is concerned […]