Know before you buy: Behavioral vs contextual advertising

The scandals and controversies over personal data collection have been making headlines for the last few months. With the various revelations and the new European regulations, it’s possible that collecting personal data online and using it for targeted advertising might be throttled back to some extent. However, advertising targeted via users’ personal data and behavior […]

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Getting Away: Keeping a Small Business Running Smoothly While You’re on Vacation

By Jim McKinley Everyone deserves a fun and restful vacation, especially busy people such as business owners and entrepreneurs, individuals who bear great responsibility. It’s that responsibility which makes getting away and relaxing so essential. As a business owner, your energy, drive, creativity, and mental and physical health are very important to the success of […]

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5 Reasons Why Keeping Your Home Office Clean And Organized Is Good For Business

By Liz Greene A looming deadline, a cramped schedule, emotional overwhelm at every level, and a thoroughly destroyed workspace. It’s utterly mind numbing (and we’ve all been there). That said, working in a cluttered and/or messy environment can negatively affect your business. I mean, no one likes working in chaos, but the benefits of a […]

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How to get even greater benefits from testimonials

Social proof. Testimonials. Recommendations. Likes. Positive feedback. 5-Star reviews. There are a lot of different terms for when customers say good things about your business and your team. We’ve talked about the importance of sharing these glowing words with prospects – such as featuring social proof on your website – but there’s another way to […]

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