As I’m writing this, Walmart’s @walmart Twitter account has racked up almost 250K tweets. You’ll find similarly huge numbers if you check out many of the country’s biggest retailers. This is because Twitter has become a major conduit for customer service conversations and many companies use it – and other social media – quite wisely […]
Often when we’re introduced to a killer app, we ask ourselves, “Why didn’t I think of that?” But that’s not the right question to ask. A far better question is something like, “Why didn’t I take that cool little idea I had some time ago and keep working on it until I turned it into […]
The adage, “Don’t put all your eggs in one basket,” holds true on every day of the year except Easter. And for many small businesses, it’s advice that should be considered quite seriously—especially in this digital age when product life cycles and customer sensibilities change more quickly than the leaves in Vermont come October. Hollywood […]
“Suppose they gave a war and nobody came?” It’s an old anti-war slogan from the ’60s that was inspired by a Carl Sandburg quote. Today we could twist it around a bit and ask the question, “Suppose you opened an online business and nobody came?” However, ours isn’t a rhetorical question; it expresses reality for […]
The universe of low-cost targeted online advertising is growing all the time due to the explosion in social media, so small businesses have more options today than ever before. We’ve been watching Facebook develop its advertising program, especially since it went public. Unless it can invent a completely new business model, the ultimate success or […]