Sometimes I think Mark Zuckerberg sees the people and businesses who inhabit his world – aka Facebook – like dolls at a 4-year-old’s tea party. He sits us where he likes. He makes us interact with each other however the mood strikes him on any given day. Currently, Zuckerberg is in the mood to decrease […]
Have you ever had a dream where you’re suddenly in a place where you don’t recognize anyone and don’t know why you’re there? That’s essentially the environment businesses accidently create within their social media marketing campaigns if they aren’t careful. Consider this question: Are you trying to build your authority or do you want to […]
By Lindsay Dicks LinkedIn groups can be a great way to present your expertise and thoroughly engage with potential clients. It can help your increase your influence and your LinkedIn connections. And luckily, starting one is not difficult! Pick a topic you’re an expert on. Don’t be too general, because that will make it difficult […]
By Lindsay Dicks Lately we’ve been going over all the things you SHOULD do on the various social media sites, but this week I thought we’d go over some of the basic things you should never do, especially when your clients follow you. Argue with followers. At some point, it’s likely that someone will post a […]
I’m no expert in baseball, but I’ve noticed something that happens every year during the major league baseball playoffs: When the series is on the line, managers use their best pitcher even if he hasn’t had the amount of rest required between starts. How does the manager know who is best? If you have any […]