Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many – if not most – of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, […]
I have two questions for you today: Are you investing in capital improvements? Are you sweetening the pot to attract good candidates? If you aren’t taking those steps, you can be pretty sure your competitors are. The May 2018 NFIB Small Business Optimism Index survey reports that 67 percent of small businesses are making capital […]
44: How to Get S**t Done with Todd Palmer Do you feel like you are spending a lot of time on activity for your business, but you aren’t really accomplishing anything? If so, you’re going to love our guest, Todd Palmer. Todd Palmer is the collaborative business advisor and CEO of Extraordinary Advisors (EA). Simply put, […]
Let me give you two critical facts about back-to-school purchases: The back-to-school retail shopping season is topped only by the holiday shopping season in total sales, and The back-to-school shopping season is starting earlier every year. The first statistic above is simply a fact, but the second one could use a little explanation. If you’ve […]
This week we have one expert touting Pinterest, another singing the praises of Instagram, and yet another sold on LinkedIn selling. Apparently our strength is our diversity! I also think you’ll enjoy the public speaking insights we’ve collected. Leadership, management, and productivity No joke: A little humor in your public speaking goes a long way. […]