By Liz Greene Though I’m an older Millennial, I still share many of the same earmarks of my younger generational cohorts: I’m socially conscious, digitally native, and broke as hell. However, when I do choose to spend what little money I have, I often turn to the same companies over and over again. Despite whatever […]
By John Tschohl Providing outstanding customer service at the right price is the “Golden Rule” of most companies. It’s worth remembering that we all experience customer service every day. Customer service is a critical piece of your business, and you should fine-tune it as much as you can. Here are some well-known facts on customer […]
By John Tschohl Creating highly engaged customers is forcing companies to provide their customers with a consistent experience whenever and wherever they need it….digitally. Did you know that highly engaged customers buy 90 percent more frequently, spend 60 percent more per purchase, and have 3x the annual value (compared to the average customer).That’s a huge revenue […]
Tommy Smothers of the Smothers Brothers – if you don’t remember them, look them up on YouTube – used to have a short comedy routine about golf with a title something like, “The 37 most important things to remember during your downswing.” While the routine was especially hilarious to anyone who has ever taken a […]
It was just a few years ago that the NFL reigned supreme among televised professional sports. Cable and broadcast networks got into bidding wars for the right to televise games. Now it seems that the NFL has gone from champ to chump very quickly, at least if you measure it by audience trends and its […]