Tag: branding

Be careful to balance design trends with your established image

There is little doubt that Millennials are driving markets today and this is especially true online. One place where their impact is literally seen is in design. Online design trends move quickly today and this is because the tastes of younger Internet users drive the changes. And, the tastes within younger consumers always change more […]

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What the Henry Ford – Enzo Ferrari feud teaches us about branding

When Ferrari was the perennial winner at the 24-hour race at Le Mans, it caught the attention of Henry Ford II and Ford decided to buy Ferrari in order to get his hands on the company’s racing expertise. However, Enzo Ferrari slammed on the brakes and rebuffed Ford. So, what did Ford do? He decided […]

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Celebrity Branding Online: Are You Speaking Your Audience’s Language?

By Lindsay Dicks The world of online marketing is evolving rapidly. Social media, SEO, video production, content marketing, and the list goes on. If you are like most small business owners, just trying to understand these various strategies is overwhelming – let alone actually implementing them successfully for your business. But despite the rapid pace […]

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