By Vincent Hill You are browsing the Internet and you click on a random link which takes you to a blog with an ugly design; how will you react? Admit it: You become very suspicious of the blog’s content. There are studies showing that the overall usability and design of blogs have an immediate effect on how visitors […]
By Ray Manley The first paragraph or sentence of a blog: If it doesn’t stress you out, you don’t understand what’s at stake. Here’s why it should be a major source of stress: A killer first sentence needs to accomplish two goals that are usually diametrically opposed to each other: It needs to engage […]
By Gary Dek While most small businesses continue to need a traditional, brick-and-mortar presence, this doesn’t mean that entrepreneurs shouldn’t seek growth and opportunities online. Unfortunately, many small business owners look at the costs of web development as prohibitive, especially for an initiative that may or may not succeed. Nevertheless, there are a number of do-it-yourself […]
No matter how small your town is, there’s a good chance you have some local performing art groups. This could be a local theater group or a dance company, for example. If you pay attention throughout the year, you’ll notice that they all use a tried-and-true promotional strategy to sell more tickets: They often stage […]
If you follow any blogs, you’ll find that writers often over-generalize about online marketing or digital marketing. It gets written about as if it’s one thing when in fact there are a great variety of strategies and channels for online marketing. I’m going to list the ones that are most often used successfully and then […]