Tag: branding

Small Businesses Investing in Digital Marketing For Greater Success

Are you leveraging the power of digital media in your small business?  In today’s fast-paced and highly competitive market, small businesses are relying more on their online presence to connect with customers and to enhance brand awareness.  According to the 2013 AT&T Small Business Technology Poll, small businesses plan to invest as much or more […]

Read Full Article

Success Stories Create Emotional Attachment to Your Brand: Guest Blog

With each one narrowcasted for a target audience, and without sounding like an infomercial, a Success Story inspires people to act. Each story demonstrates how you’ve tackled challenges similar to theirs with solutions that produced desired results.  As a retention tool, success stories remind customers of what you did for them. Brand your company as […]

Read Full Article

Put Instagram to Work in Your Small Business

Another social media platform is taking the marketing world by storm. Instagram. Launched less than three years ago, the company has amassed a cult-like following of over 100 million users. Major brands are embracing the site as a smart addition to their marketing strategy. According to Simply Measured, 54 percent of the top brands are active on the social sharing application. The most active include: MTV, Starbucks, Burberry, Nike, Gucci, Tiffany & Co, Audi, and GE.

Read Full Article