On August 18, 2012, the Little League World Series U.S. Championship game was played between teams from Goodlettsville, Tennessee and Petaluma, California. It was the bottom of the ninth inning, and Goodlettsville led by four runs. There were two outs and two men on base for Petaluma as their batter approached the plate. You could […]
No doubt that customer service is a great differentiator. This is especially true in a world where customers, depending on what they need, have many choices of businesses to choose from, all selling similar, if not exactly the same, products and services. Okay, that’s most likely nothing new to you. And if you’ve been following […]
No one can understand the stress and frustration of building a business unless you’ve been there. Even your employees who work in the trenches with you daily can’t comprehend the amount of tension, concern, sometimes even fear you experience when it’s your tush that is on the line. Believe me I know! The high-level of […]
You’re over-thinking it. You’re banging your head against the wall trying to figure out how to “think outside the box” and come up with a “WOW Factor” that will differentiate you from your competition. “What can I do that’s really different and exotic that no one else is doing? Hmmmmm……” You want a WOW Factor? […]
If I asked you to name three cutting edge companies, you probably wouldn’t think of brand stalwarts Gatorade, USA Today, and Amazon.com. But when Gatorade first came out in 1967, USA Today in 1982, and Amazon.com in 1995, each was about as edgy as a new company could be. Most people had doubts that such […]