Tag: Marketing

Why Localizing Email Campaigns Boosts Sales and Aids International Expansion

By Rae Steinbach A lot has been written about the value of email marketing when it comes to delivering a high return on investment and reaching international markets. And it’s all true – email still provides the best ROI of all marketing methods and is perfect for reaching audiences worldwide. What is less discussed is […]

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Want to Capture more Leads? Embed a Quiz to see the Magic

By Angela White Before we move forward and dive into the intricacies of quiz-making, let us discuss a few statistics that establish the need for online quizzes to pump up the lead generation efforts of various companies. In a survey conducted by various marketers, almost 63 percent responded that their biggest challenge was lead generation. […]

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