By Lindsay Dicks Content Marketing is defined as any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. Each time you update your status, write a blog post or share a photo or a link online, you are a content marketer. In previous weeks we discussed where […]
By Rae Steinbach A lot has been written about the value of email marketing when it comes to delivering a high return on investment and reaching international markets. And it’s all true – email still provides the best ROI of all marketing methods and is perfect for reaching audiences worldwide. What is less discussed is […]
By Karthik Reddy Does market saturation drive your company to seek out the best sales tactics? Then we have great news – according to a recent analysis, email marketing can bring you up to 4400 percent increase in ROI. Which means that for each dollar invested you will receive $44 back. Mind-blowing isn’t it? Why email? […]
By Devin Morrissey Summer is upon us, and as a small business owner, this can make you uneasy. As we all know, sales in the summer tend to dip because many customers (and employees) tend to take their vacations during this time, and there are no major holidays in which people shop for gifts. So, […]
By Angela White Before we move forward and dive into the intricacies of quiz-making, let us discuss a few statistics that establish the need for online quizzes to pump up the lead generation efforts of various companies. In a survey conducted by various marketers, almost 63 percent responded that their biggest challenge was lead generation. […]