By Karthik Reddy It’s not news that more people shop online than they did two decades back. Amazon and eBay have been in business long enough drawing huge profits proving just that. But what are the real facts? Which is the trend – online or offline shopping? Let the facts speak for themselves In the […]
When Ferrari was the perennial winner at the 24-hour race at Le Mans, it caught the attention of Henry Ford II and Ford decided to buy Ferrari in order to get his hands on the company’s racing expertise. However, Enzo Ferrari slammed on the brakes and rebuffed Ford. So, what did Ford do? He decided […]
Small business owners sweat over what they want to put on the homepage of their websites, but all that attention may be misguided because of a critical, but common, misunderstanding: Many – if not most – of your visitors never see your homepage. If you’ve worked hard on your content marketing and social media marketing, […]
By Lindsay Dicks Pinterest is the newest darling of the social media world – and with good reason! Pinterest boasts 70 million users, 23 percent of whom use it every day. User demographics are overwhelmingly female (80 percent) and mainly from the U.S. (60 percent). The average time spent on the site is 14.2 minutes. […]
By Liz Greene Though I’m an older Millennial, I still share many of the same earmarks of my younger generational cohorts: I’m socially conscious, digitally native, and broke as hell. However, when I do choose to spend what little money I have, I often turn to the same companies over and over again. Despite whatever […]