By Matt Cannon Confidence can be a powerful tool in business, and confidence comes with certainty. When you know you have all of the information you need to make a decision, you can make it with confidence. That’s why there’s no reason not to implement lead tracking and validation into your online marketing efforts. With […]
By Johanna Rivard Many would argue that with the advent of technology, the good old sales pitch has come to pass. Think about the popularity of office communication tools like Slack, Gmail, etc. and you’ll somehow believe this is the case. Many executives even prefer doing business interactions behind the veil of these so-called communication […]
It is increasingly difficult for businesses to stand out and demonstrate unique value in today’s information and product overloaded world. It seems the more you say and the more information you provide, the less impact you have. So many buyer choices make your firm or service sound remarkably, or unremarkably, like the next. So, how […]
As we celebrate women’s history month, remember the great women in your life and don’t let their work be for naught. Women have made significant progress in business, but that progress has come on the backs of women who forged ahead, clearing the way. It is our duty to keep improving and widening the path. It’s our turn to carry the torch for future generations.
Today, January 23, is National Reading Day which was launched to encourage young children to read more. However, I think it’s a good time to give all of you a little nudge too. Today’s business environment is changing so rapidly that it’s nearly impossible to keep up, particularly if you aren’t exposing yourself to new […]