Forty percent of B2B content marketing is done via a microsite, according to TopRankBlog.com. Microsites are fast, easy and flexible to build and customize to your business. What is a Microsite? A microsite is a small, focused website linked to your main site but focused on a specific topic, initiative or strategy. For example, if […]
Politics, government and the economy Want to get a message straight to the lawmakers who have the greatest impact on US small business? Here’s the page on the House Small Business Committee website where you can tell your story and let them know what is causing you the greatest problems. Leadership, management and productivity Are […]
Inbound Marketing is a way of marketing that many companies are adopting. It uses online methods to grow business. The Internet and technology have created a fundamental shift in the way we and our customers connect with and consume information for purchase decisions. Control is now in the hands of the buyer – not the […]
We’ve scoured the news and blogs throughout the week to bring you this lineup of useful articles. You’ll find tips you can leverage today and information that will keep you ahead of the curve. Marketing and sales Social Media Marketing Have you tried to do a Twitter chat? Brad Friedman says it’s like hosting a party […]
In the article, 10 ways to increase your web traffic, I briefly talked about how a blog can help drive traffic to your website. Large companies have people dedicated to blogging and social media, but how does that fit into a small business owners to-do list? And do you really need to have one? Below I […]