Tag: small business success

Find the Right Employee With the Right Questions

Your small business is growing, and you are in an enviable position; you need to add an employee or two. Hiring a new employee is tough, and hiring the right employee is even tougher. The impact of an employee on your bottom line is exponentially greater on your small business or startup than on a large corporation. That potential employee’s passion and commitment to your company are key. You want someone who cares about helping your company, and sees its success as part of his or hers. Weed out the wrong ones and hire the right one by creating interview questions that focus on values, not just skills and responsibilities. Skills can be taught, but you can’t change someone’s values

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Build Website Traffic With a Backlinking Strategy

Backlinking is a smart, economical and relatively easy way to build traffic to your website and enhance your page rank with the various search engines. What is a backlink? Just as it’s name suggests, a backlink is any hyperlinked text or phrase placed on a website linking to your home page or any page on your site. The strategy is simple. In theory, the more backlinks you have — the higher your search engine rank — making it easier for customers to find you.

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Don’t Compete on Price!

One of the biggest mistakes new business owners often make is not charging enough for their services. Sometimes it’s because they don’t understand their cost structure, and sometimes it’s because they are so desperate for the business that they’re afraid to charge more. Regardless of the reason, charging too little is not a good idea. It will not bring you more business and it may actually drive business away.

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