By Lindsay Dicks Posting on the go is a great way to show your clients what your business is up to in day-to-day life. You can post pictures from social events for your clients, informational workshops and seminars, and pictures of you and your staff hard at work. And since inspiration doesn’t always come at […]
By Lindsay Dicks As I mentioned a few weeks ago, diversity is very important to your social media presence. It keeps your audience from getting bored, and helps them learn about different aspects of your personality and your business. However, sometimes people stumble when it comes to how to vary their content. Here are 10 […]
The YouTube “stars” I’m most impressed by are those who have created a large following by publishing a series of tutorials on a given topic. These topics vary from how to apply make up to how to get started coding HTML to how to get really creative in your scrapbooking. I’m impressed by this group […]
Although it originated in an African proverb, Hillary Clinton can be credited with popularizing the phrase, “It takes a village,” when she published a book by that name back in the ’90s. But not only does it apply to raising children, in today’s complicated business environment, it applies to marketing and specifically digital marketing. It […]
“When you come to a fork in the road – take it.” – Yogi Berra While it may seem nonsensical from a logical point of view, Yogi’s advice applies exactly to the content you must create for a successful personal brand. Your content must focus on two areas (although not in equal proportions): Your profession, […]