When you think of the great inventors, you probably think of people such as Benjamin Franklin, Alexander Graham Bell and even Steve Jobs — people who have brought entirely new concepts to the market. But great ideas and innovations don’t have to change the world. Sometimes the best new product opportunities start with small improvements in existing concepts. For example, Pam Moore improved on the standard ice tray after trying to get ice cubes into narrow openings of sport bottles for her son’s soccer games. So Moore enhanced ice trays with a cylinder design creating “Ice Tubes” to fit perfectly into most bottles! Millions of Ice Tubes are now in kitchens around the world.