The lost art of listening. A morning news program featured a segment on how desensitized the human race has become to noise. There is so much noise in our society that as a means of survival we’ve learned to tune it out. For those of us who want to succeed in business, it’s time to hone our listening skills. Like our hunting and gathering ancestors, keen hearing can help us attract and retain new customers. Good listening is one of the most powerful skills you can have in business.