Author: Guest Expert

Six Tips for Improving Your Online Storefront and Boosting Sales

Online storefronts are a wonderful way to sell goods and services, but presentation is key: too many businesses fail to market their storefronts successfully. Online storefronts have proven to be a cost-effective way to ring up more sales because they provide customers with self-service and self-ordering capabilities, which saves money and manpower. Those who don’t […]

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How to Respond to Bogus Online Customer Reviews : Guest Blog – Cliff Ennico

Thanks to the Internet, we can find out with a click of a button if anyone has had a bad experience with a product, a service, a small business or a local professional. A number of websites have sprouted up to provide a forum for online reviews. Some, like Angie’s List (www.angieslist.com), charge users a small fee in order to weed out bogus reviews. Most of these sites, however, including Amazon.com and Yelp.com (www.yelp.com) are free, which encourages anonymous postings. While most of these postings are valid and genuine, there’s a temptation for people with an “axe to grind” to post false reviews knowing they cannot be tracked down.

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Guest Blog: The Value of Your Work

At the height of his playing career in 1958, Stan Musial at the age of 38 signed a one-year $100,000 contract. It was the highest salary in the history of the National League. Recently Albert Pujols signed a 10-year $254 Million contract. It is the second biggest contract in Major League Baseball history. At the age of 38, he will earn $25.4 Million.

So what do these two contracts tell us? Is Albert Pujols two-hundred-and-fifty times more valuable than Stan Musial? Is his batting average two-hundred-and-fifty times higher than Musial’s? How about his average number of home runs or average number of hits? Did the Cardinals under Albert win two-hundred-and-fifty times more often than under Stan? Obviously not.

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