Are you slipping at your #1 responsibility? Many are.

The main thing is to keep the main thing the main thing. I’ve heard that advice in a number of different settings over the years, but it’s especially important for small business owners. So, in a small business, what’s the main thing? Put as simply and succinctly as I can the main thing in small […]

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Why Localizing Email Campaigns Boosts Sales and Aids International Expansion

By Rae Steinbach A lot has been written about the value of email marketing when it comes to delivering a high return on investment and reaching international markets. And it’s all true – email still provides the best ROI of all marketing methods and is perfect for reaching audiences worldwide. What is less discussed is […]

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This week in small business: Looking at success from every angle

This week’s collection of curated content is chock full of success – how to achieve it, how to define it, and inspirational success stories. Let’s face it, once you know what success looks like to you, you can’t get too much of it. Go for it! Leadership, management, and productivity What would you pay for […]

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