Here’s a dirty little secret about search engine optimization: All smart business owners are doing it. This means that as you’re trying to improve your SEO, your biggest competitors are doing the same thing. The competition for keywords is extraordinary (you probably know this already). This is why it’s important to work hard and discover […]
Why stand behind all your sales with a zero-risk promise or money-back guarantee? There are a few answers to that question, but the most important one is this: Zero-risk promises and money-back guarantees build trust. Trust is the single most important element required for building a long-term relationship with a customer or client. Trust is […]
By Dan Coughlin I like the word effective. To me, it means intentionally acting in a purposeful way that improves results in a desired outcome. If a person does something randomly and a desired result improves, that’s not being effective. That’s being lucky. However, if the person sees a connection between an action and a […]
No joke. The Onion’s CCO share some great insights on native advertising. You’ll also find an extra dose of information on branding your small business among the top articles presented here. Leadership, management and productivity We’ve all dealt with “tough customers.” Here’s how to turn them into loyal brand advocates. Customers are in the driver’s […]
By Mary Grace Digital marketing can be tough for a small business, but huge gains can be made with the power of a few hours of your time. Consistent branding onsite, and filling out off-site local listings will bring in local traffic and will give you the opportunity to grow further in a long-term sustainable way. […]