I would dare to say that in terms of worldwide brands, few – if any – are as big as Santa Claus. Heck, the big guy was an expert on branding more than a century before today’s marketing gurus discovered the concept. And whether he originally designed a global branding strategy or is just a […]
Sometimes I feel like I should be listed in the Guinness Book of World Records for attending the most seminars and conferences, especially when it’s the end of the day or of the event and I’m toting around a bag of “swag.” I hear that the swag bag they give participants in the Oscar awards […]
In these days of small businesses, worldwide clientele and instant gratification, your personal image can have a huge impact on all aspects of your business — from finding and acquiring customers or clients, to growing your company and spreading your message. Taking the time and resources to invest in yourself will not only affect how […]
In social media, it can be easy to fade into the crowd. Staying fresh, interesting, and engaging is vital to the success of any social media campaign. An engaging and successful social media presence can be a tremendous boost to your website’s sales funnel. We’ve assembled five oft-overlooked tricks to take your social media game […]
Are your employees are your brand ambassadors? Here’s a test: Ask each employee one-on-one, “What does our company do and what does it stand for?” If you receive a myriad of answers, then you have work to do! Your employees are your brand ambassadors whether at work or during their free time. Why? Because what we […]